Advertising, PR & Marketing

  • The Swoosh Meets the 'b': Beats and Nike Unveil Historic First-Ever Collaboration for Powerbeats Pro 2
    Business Wire IndiaToday, Beats and Nike announced the first hardware collaboration in their shared history: Powerbeats Pro 2 – Nike Special Edition. In a landmark design shift, Beats has—for the first time—shared its iconic earbud real estate with a partner, featuring the Nike Swoosh on the right bud and the signature Beats “b” on the […]
  • TECNO Launches #TECNOGotYourBack, Becomes the Backbone of Chennai Super Kings as First Proof Point
    Business Wire IndiaIn an industry often focused on what’s in front of the camera, TECNO is turning the spotlight to what stands quietly behind the scenes. Today, the innovative smartphone brand announced the launch of #TECNOGotYourBack, a long-term brand platform that celebrates the resilience, support systems and everyday 'backbones' powering India’s progress. To bring this […]
  • Smartly Signs Letter of Intent to Acquire INCRMNTAL
    Business Wire IndiaSmartly today announced it has entered into a letter of intent to acquire INCRMNTAL, a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking.   As brands activate across social, commerce, and premium CTV, understanding what actually […]
  • Scaler Launches 12-Month Online 'PGP in Business & AI' to Prepare Future Leaders for an AI-Driven Economy
    Business Wire IndiaAs artificial intelligence moves rapidly from experimentation to enterprise adoption, it is reshaping not only how work gets done but also what leadership looks like across industries. According to McKinsey & Company, generative AI could automate or augment up to 60-70% of tasks across knowledge-based roles, fundamentally changing how professionals work. Similarly, research […]
  • Lizol Enters Bathroom Cleaning Category with the Launch of Lizol Fresh and Clean Bathroom Cleaner
    Business Wire India Aims to lead the growing branded bathroom cleaner’s category across metros and non-metros. Launches campaign that raises the expectations of evolving Indians from their bathroom cleaners.   Lizol, India’s leading surface cleaning brand, has expanded its hygiene portfolio by entering India’s fast-growing bathroom cleaning category. With the launch of Lizol Fresh & […]
  • Ant International Becomes Official Sponsor of The Argentine National Football Team
    Business Wire India Through the partnership, Ant International secures comprehensive marketing rights of the Argentine Football Association (AFA) and world-class players of the Argentine National Football Team to launch strategic activations across its brand portfolio, including Alipay+, Antom, Bettr and WorldFirst   Ant International, a leading global payment, digitisation, and fintech solutions provider for merchants […]
  • Sagebrook International School Highlights the Educational Impact of Its Signature Block Building Program
    Business Wire IndiaSagebrook International School outlined the educational impact of its signature Block Building Program, a cornerstone of its Early Years and Primary curriculum that cultivates creativity, collaboration, inquiry and early engineering thinking among students from Nursery through Grade 1. The program features a large inventory of mathematically proportioned wooden blocks originally designed more than 100 […]